Capabilities

Smarter Marketing™ is about making the most of your available budget, making sound marketing recommendations based on your specific set of objectives, and creating impact. Results are important to you. So is protecting your investment. We value your trust, and take pride in developing value-driven, sensible programs geared toward helping you reach your objectives.

Our work packages are based on the number of hours needed to accomplish your strategic plans. We offer these options that can be customize to you:

Monthly Retainer: Helps ongoing clients with expected costs, while still getting the experience, knowledge, and creativity in design, copywriting, media buying and more.

Project Based: Once a project has been proposed, Nye & Associates will propose a budget that would cover all costs necessary to help complete your project.

STRATEGIC PLANNING

Vision, Objectives and Actions
Strategic Marketing

BRANDING


Corporate Identity Development
Brand Management
Employee Integration
Content Development

PUBLIC RELATIONS


News Releases
Newsletters
Event Planning & Execution
Governmental Relations
Media Relations
Speech Writing
Feature Story Writing
Employee Relations Programs
Crisis Communication
Media Training

ADVERTISING

Creative Concept & Development
Media Negotiation, Placement & Measurement

PRODUCTION

Video Production & Management
Radio Production & Management
Script Writing
Storyboarding

DIGITAL / INTERACTIVE / WEB

Internet Marketing & Advertising
Social Media Marketing & Advertising
Social Media Brand Management & Council
Mobile Marketing, Advertising & Development
Website Development
App Development
Website Hosting & Maintenance
App Hosting & Maintenance
Analytical Evaluations
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)

SALES LITERATURE


Product Literature
Technical Bulletins
Corporate Brochures
Proposals

SALES PROMOTION


Direct Mail Programs
Point of Sale Materials
Incentive Programs
Management of Interactive Sales Tools

SALES DEVELOPMENT


Sales Planning & Goal Setting
Sales Training
Sales Force Recruitment
Sales Force Development

TRADE SHOWS


Trade Show Concept Development
Pre-show Promotion
Trade Show Sales Training
Display Design and Production